Science
Crowdsourced collaborations: Using AI, social media to find potential brand partners
Source: Phys.org · Published
Brand collaborations have been growing in popularity as a powerful marketing tool for businesses looking to generate hype and expand their customer base, but brand managers often rely on costly and time-consuming surveys and screenings to identify potential matchups. A recent study by a Penn State researcher and collaborators proposes a new method: an artificial intelligence (AI)-powered…
Related stories
- Decoding the loopy physics of hula hooping with high-tech earthquake sensors
Phys.org · 27 Oct 2026, 23:40
- We studied 1,584 data centers—and found the buildings full of machines are tied to modest local job growth
Phys.org · 27 Oct 2026, 23:40
- Biodiversity hotspots in southwestern Germany are losing their species richness
Phys.org · 27 Oct 2026, 23:20
- The way Earth's 'thermostat' works may have changed during Pangea era
Phys.org · 27 Oct 2026, 23:20
- Identical vesicles, different behaviors: Model reveals how spontaneous asymmetry gives rise to lifelike behavior
Phys.org · 27 Oct 2026, 23:00
- Can your brain make you see ghosts? The science behind the Bloody Mary legend
Phys.org · 27 Oct 2026, 23:00
We are a news aggregator: we show the headline and a short excerpt with a link to the original source. We never republish full articles.