Science
Family legacy helps explain how heirs decide to donate inherited possessions
Source: Phys.org · Published
There's a good reason why that fine china set or crystal stemware collection inherited from grandma sits in a box gathering dust in the basement. According to new research co-written by a University of Illinois Urbana-Champaign marketing expert, consumers don't simply donate family heirlooms and move on from them when they no longer spark joy. Instead, they remain concerned with how those…
Key points
- There's a good reason why that fine china set or crystal stemware collection inherited from grandma sits in a box gathering dust in the basement.
- According to new research co-written by a University of Illinois Urbana-Champaign marketing expert, consumers don't simply donate family heirlooms and move on from them when they no longer spark joy.
- Instead, they remain concerned with how those…
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