Culture
Don’t hate the movie, hate the critic! Digger’s new PR push is a risky bet for film that was never meant to be divisive
Source: The Guardian · Published
<p>‘SAME FILM – DIFFERENT TRUTH’ is the marketing solution for the film’s poor reception by critics. Or, as Cruise says in the ad, ‘Fuck those people!’ </p><p>‘You know what? Fuck those people!” The…
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- #marketing
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