Science

Researcher tackles impact of a CMO's life events on businesses' bottom line

Source: Phys.org · Published

Share:
Researcher tackles impact of a CMO's life events on businesses' bottom line

When a major company's CEO goes through a messy divorce or is arrested for drunk driving, investors often get nervous, worried that the executive's personal struggles will dent their returns. But most people hardly notice when a chief marketing officer has similar personal problems.

Related stories

Read original source ↗

We are a news aggregator: we show the headline and a short excerpt with a link to the original source. We never republish full articles.