科学

The mind of money: Mental accounting theory checks out

来源: Phys.org · 发布于 2026年10月7日 11:00

When it comes to money, humans are not always rational. First introduced decades ago, the influential concept of mental accounting posits that consumers make decisions based on subjective accounts…

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• #accounting
• #mental
• #money
• #influential
• #introduced
• #subjective