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Viewer impatience may explain why ads lasting ten seconds or less outperform longer spots

来源: Phys.org · 发布于

Viewer impatience may explain why ads lasting ten seconds or less outperform longer spots

A research team led by professor Inyoung Chae of Sungkyunkwan University (SKKU), together with professor Beth L. Fossen of Indiana University and professor Philip Kim of Texas Christian University in…

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  • #professor
  • #sungkyunkwan
  • #impatience
  • #outperform
  • #christian

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